
With the aim of providing a tool for optimizing customer service in sectors where the commercialization of the product is fundamental for the business, we have designed PASC (Customer service and tracking procedure)
PASC pursues increasing sales via conversión of the customers that have already bought or received the service so that they promote the product, or recommend it to other potential customers, via communicating relevant news, updates, launches, events etc.
In the same way this can also be applied in certain cases to potential clients who have not purchased the product but have shown interest.
For this service we only need:
- An up-to-date contact database.
- Up-to-date information about the product itself, and all other related details.
- The procedure must comply with the Law of Data Protection.
The process:
In short, PASC consists of sending e-mails (usually monthly) to individuals previously included in the relevant database. In order to carry this out, our personnel will design a specific model for each requirement, with the necessary changes for every sending. For those without e-mail, a complementary postal service can be provided, with negligible remittance costs.
Once the design of the page/message is determined, the various parts will be filled in monthly.
So, in one A4-sized page, which could contain simple animations, we could include:
- Company name.
- Product name.
- Sector news.
- Other news relevant to the company.
- Additional recommendations.
- Various notifications.
- List of other products and services.
- Contact numbers.
- WEB for contact and to complete the required information.
- Special offers, such as "Bring a friend, and for being a friend of yours we will make him/her an offer they can’t refuse”
- An option to "Send this message to a friend"
- Etc…
Once the design for the month is complete and approved by our client, Dissenart sends a communication via E-mail to each and every one of the contacts contained in the database.
Finally, Dissenart will complete a monthly report of issues, which we will send to our client, with the aim of providing and recording evidence of rejected mailsor any other problema that might arise.
Frequency:
Although we have described the process as being monthly, we believe it is convenient depending on the situation.
Overall, it is about providing a service to customers and users, keeping them informed, without the need to resort to telemarketing, or procedures that make them feel harrassed, which is often counterproductive.
If you would like to see some examples, click here.
If you would like to contract the service, or would like more information on PASC, click here. |